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They are widely-used to tell the search engine spiders at the content with a web page. It has a vital role and google engine optimization. Because of these Web Page's Tags, websites will easily notice the web page spiders what exactly their web site is focused on. The three major Meta Tags are the Title, Description and the Keywords. Keyword metas have been abused and that is exactly probably but you don't that the engines pay little care about them to any extent further. I won't debate actuality that that they hardly weigh in the equation anymore because webmasters typically loaded these metas with about every keyword that even came close to describing the web site. Then they just copied record and applied it every and every page round the site. If site owners don't be concerned about what is fed on the search engines, why in case the search engines care about these tag cloud? The criteria being used appears to be very simple, unlike many of the other things Google seriously does. When the keyword or search terms appear from the META description, the META description is used instead of your snippet of text containing the keyword on your page. Every website should use a META description tag within home page at plan least. In this way you can say exactly what you want without having worry the snippet of text being exercised is not best choice for your implication. What Google Genius means is Google is giving us some measure of control. If have to use the keywords meta tag, then use it carefully, don't forget that many competing SEOs will the this first to see what keywords you're targeting for your page. Put other keywords you couldn't fit naturally into your page content that are still relevant and part of one's page's theme, and store them limited. Even deciding to put no keywords meta tag on your page will not hurt the SEO your page. First Four Word Placements: Place your most relevant Meta tags in the order in all importance. Early four test is really one of the most important drive search engines will chop off the list at different word lengths. Generally speaking, the first four words will get through just very fine. A keywords tag is one that can be programmed with keywords that related towards the text on the web web. The programmer can enclose a word, words or an expression from whilst text on the page using one of these tags and use keywords which describe that word or words. A would be tagging genuine “Chardonnay” on a page with keywords like “white wine, wine”.